To ET or not to ET | 151 comments (151 topical, 0 editorial, 0 hidden)

Re: How do they do it ? (4.00 / 3)

I think I would feel uncomfortable, long term, relying on the generousity of one or two people. We need to find a more self-sustaining model. I hadn't realised DKos advertising was that profitable.

"It's a mystery to me - the game commences, For the usual fee - plus expenses, Confidential information - it's in my diary..."

by Frank Schnittger (mail Frankschnittger at hot male dotty communists) on Mon May 12th, 2008 at 11:11:39 AM EST
[ Parent ]

dKos (4.00 / 4)

gets 500,000 visitors a day, in what is a single advertising market. We get 2,000 visitors a day (or, to take a slightly more positive number, 8,000 page views a day) over several ad markets.

I don't see how we could make more than a few hundred euros, at best, from ads, per month. It's that thinking that led us to take all ads out last year - the revenue stream was not worth the hassle (slower page uploading, among other things)

In the long run, we're all dead. John Maynard Keynes

by Jerome a Paris (etg@eurotrib.com) on Mon May 12th, 2008 at 12:05:20 PM EST
[ Parent ]

Re: dKos (none / 0)

Jerome a Paris:

We get 2,000 visitors a day (or, to take a slightly more positive number, 8,000 page views a day) over several ad markets.

Interesting number - has it been increasing steadily, or do we know what factors influence it? e.g. did Stopblair add a temporary spike or has there been a sustained increase/trendline since?

"It's a mystery to me - the game commences, For the usual fee - plus expenses, Confidential information - it's in my diary..."

by Frank Schnittger (mail Frankschnittger at hot male dotty communists) on Mon May 12th, 2008 at 12:11:20 PM EST
[ Parent ]

See sitemeter stats (4.00 / 4)

Last May was a peak for the site (linked to the French presidential campaign which we covered quite extensively. January was a one-off as one article got "dugg", which brought 40,000 hits over a day or two.

As a rough rule, we've grown by about 25% per year in a pretty steady fashion (with probably stronger growth in individual viewer numbers than for pages viewed). Last year, we were around 40,000 visits per month and 180,000 pages. Two years ago, probably around 30,000 and 140,000.

In the long run, we're all dead. John Maynard Keynes

by Jerome a Paris (etg@eurotrib.com) on Mon May 12th, 2008 at 12:21:50 PM EST
[ Parent ]

Re: See sitemeter stats (none / 0)

We seem to have a lot of very occasional browsers who only view a very few pages. Have you considered developing an e-mail based marketing campaign whereby an email is sent to all subscribers with a an autogenerated list of links to new diaries/stories each morning as a way of drumming up page views a bit?

"It's a mystery to me - the game commences, For the usual fee - plus expenses, Confidential information - it's in my diary..."

by Frank Schnittger (mail Frankschnittger at hot male dotty communists) on Mon May 12th, 2008 at 05:44:26 PM EST
[ Parent ]

Re: See sitemeter stats (none / 1)

People are told when they register that the e-mail address used for registration is not going to be used to mail them. Having been involved in managing a mailing list once, I am very wary of mass e-mailing even in a case like this, people are very touchy about spam.

When the capital development of a country becomes a by-product of the activities of a casino, the job is likely to be ill-done. — John M. Keynes

by Carrie (migeru at eurotrib dot com) on Mon May 12th, 2008 at 05:50:23 PM EST
[ Parent ]

Re: See sitemeter stats (none / 0)

we'd have to introduce a check box for people to opt in to receiving e-mails. How many "dormant" accounts do we have - registered users who almost never log in?

PS - it seems to be very difficult for unregistered users (with v. limited IT skills/blogging experience) to navigate the site to find a specific diary

"It's a mystery to me - the game commences, For the usual fee - plus expenses, Confidential information - it's in my diary..."

by Frank Schnittger (mail Frankschnittger at hot male dotty communists) on Mon May 12th, 2008 at 06:22:17 PM EST
[ Parent ]

Re: See sitemeter stats (none / 0)

From the viewpoint of what is 'normal' on the web, ET has very high participation and also a very high rate of views to visits.

by nanne (zwaerdenmaecker@gmail.com) on Mon May 12th, 2008 at 06:15:38 PM EST
[ Parent ]

Re: See sitemeter stats (none / 0)

What the heck happened in January?

She believed in nothing; only her skepticism kept her from being an atheist. -- Jean-Paul Sartre

by ATinNM on Mon May 12th, 2008 at 09:19:44 PM EST
[ Parent ]

Re: See sitemeter stats (none / 0)

Jerome a Paris:

January was a one-off as one article got "dugg", which brought 40,000 hits over a day or two.

"It's a mystery to me - the game commences, For the usual fee - plus expenses, Confidential information - it's in my diary..."

by Frank Schnittger (mail Frankschnittger at hot male dotty communists) on Mon May 12th, 2008 at 09:22:30 PM EST
[ Parent ]

Re: See sitemeter stats (none / 1)

slap forehead

Oh, right. That was when we were investigating possible voter fraud in the New Hampshire primary.

She believed in nothing; only her skepticism kept her from being an atheist. -- Jean-Paul Sartre

by ATinNM on Mon May 12th, 2008 at 09:54:16 PM EST
[ Parent ]

Re: See sitemeter stats (none / 0)

Any news on that issue?

by Deni on Tue May 13th, 2008 at 07:47:48 AM EST
[ Parent ]

Re: See sitemeter stats (none / 1)

Apologies for the tardy reply.

The conclusion was: Not Proven.

She believed in nothing; only her skepticism kept her from being an atheist. -- Jean-Paul Sartre

by ATinNM on Wed May 14th, 2008 at 02:27:52 PM EST
[ Parent ]

To ET or not to ET | 151 comments (151 topical, 0 editorial, 0 hidden)

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