Welcome to European Tribune. It's gone a bit quiet around here these days, but it's still going.
Publishing isn't about getting into print, it's about finding readers. So the problem with something like Lulu is that it won't find you a readership. And given that it's much more convenient to put together a PDF yourself and link to it from a website, it's not clear what the service is adding if you don't already have a market for your book.

Getting into hardcopy certainly won't find you a market. Nor will it legitimise your ideas or give them authority or impact.

I think authors secretly suspect that's what hardcopy gives them, even if they're not necessarily aware of it consciously. And the vanity publishers - and Lulu isn't one, in the usual sense - deliberately capitalise on this with huge puddles of oily flattery.

In fact what mainstream publishing gives you is limited access to that legitimisation, and - more importantly - much wider access to potential readers through established marketing and distribution machines.

Some self-publishers do manage to create their own marketing and PR machines, but it's a ton of work, not cheap, and only sporadically effective.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Sat May 17th, 2008 at 11:40:57 AM EST
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