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Getting into hardcopy certainly won't find you a market. Nor will it legitimise your ideas or give them authority or impact.
I think authors secretly suspect that's what hardcopy gives them, even if they're not necessarily aware of it consciously. And the vanity publishers - and Lulu isn't one, in the usual sense - deliberately capitalise on this with huge puddles of oily flattery.
In fact what mainstream publishing gives you is limited access to that legitimisation, and - more importantly - much wider access to potential readers through established marketing and distribution machines.
Some self-publishers do manage to create their own marketing and PR machines, but it's a ton of work, not cheap, and only sporadically effective.
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