preaching consumerist individualism is a 'conservative' propaganda already
No, it isn't. It is 'social-liberal' propaganda. The viewership of these channels is less wealthy than the average. It is nothing said about the source of the money to buy the products. Transfers would be the easiest for the viewership.
Individualism is clearly against conservative values. The hyping of indpendency, the neglect of loyality towards the people in your immediate proximity and ridiculing of family bounds is a left wing issue.
I want to remind you about Jerome's diary 'I don't do charity, I pay taxes'. I have I wouldn't have known, that Jerome does charity, I would have thought 'What an asshole'. Along the lines of an episode, I think written by Tolstoi about charity/Barmherzigkeit and the Russian soul, communists are forbidden to do charity, because you are in either of two situations

• perfect world, no charity necessary, because nobody has problems
  
• prerevolutionary world, charity only softens the suffering, which ultimatively will bring the revolution to the perfect world. So charity prevents the perfect world from coming
  

Jerome in his diary says - to Americans, who live in a country with a broken gov - don't do charity, just vote for left parties and your moral duty is done. No reason to do anything for those, who suffer, just cold blooded cynism in the face of suffering. No personal responsibility for others, no honour in resign from own rights to help those who suffer more. People really following such ideas, and not just proclaiming them, while doing the opposite, have replaced their heart by a mechanic.

Familyism and local communityism are conservative, the atomisation of the society into individuums, which are only connected by the state, but not with each other, is something favoured by leftys.

Der Amerikaner ist die Orchidee unter den Menschen
Volker Pispers