Transfers - redistributional policies by the gov't e.g. direct via any kind of welfare, indirect via cross subsidies for the health care system/ retirement system overproportionally benefitting those with less than average income.

In other words, right wing parties in charge are not very likely to produce results with the RTL/Pro7/Sat1 viewers more money in the pocket - at least not in the short term - than left wing parties. So to win them, it doesn't make sense to focus them on the money in their pocket, but distract them with other issues, like telling the left parties are ammoral, or do not have the skills to run the gov't properly.

Der Amerikaner ist die Orchidee unter den Menschen
Volker Pispers