Only the utilities provide true utility, perhaps because water, sewage treatment and energy are so ubiquitous and so difficult to brand that there's no obvious way to turn them into fetishistic statements. If someone could make advertising flow out of the cold tap, it's a sure bet that they would.

I don't know about sewage treatment, but bottled water is certainly getting some traction ; and the TV ads now contain EDF and Total branding, with some of the upstarts companies such as Poweo going for the greenwashed reputation...

Un roi sans divertissement est un homme plein de misères