Isn't marketing a great way to make products more sustainable? If you want to buy a 200.000 Euro status automobile, you can buy a hyped, partially hand made Aston Martin or a MAN truck.

The latter is mass produced, and has little budget wasted on advertisement. In some sense you get more value for money. But that also means its production has used more  non-renewable resources.

Mojo-adding marketing is a relatively clean way to add value to a product. An Ipod is cheap electronics plus buzz, in a similar way as a book is paper plus meaning.