Part of the problem here may be that no one knows how to campaign for a post that doesn't yet exist, which has yet to be clearly defined, and for which there are only 27 electors.  I would have thought the way to do it would have been to conduct private contacts with the relevant Heads of Government and their key advisers listening carefully to what they want to new President to do.  

Press campaigns/media spin can be counter-productive and may have resulted in the Conservative and other backlashes.  Certainly there appears to have been a major miscalculation by Blair's backers, and they seem to have forced people to define what they don't want.

Given Mary Robinson is not a peer she may have to wait until they call her rather than the other way around.

notes from no w here