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His basic MO until he sold the record division was to fund start-ups according to an agreed business plan that paid him max 12% ROI. (i.e. a very good return), all other profits went to the highly motivated owner/workers. However he was brutal if things didn't go according to plan. But to me this was a very smart plan.
But for all the smart business, Virgin would have disappeared without Tubular Bells. You can't be me, I'm taken
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