When in fact you're a recognized outfit with a line-up of fifty people, quite a number of whom seem to be fulltime, including an experienced press officer, it must be easier to "pretend".

What's my point? That pretending to be big and significant, though doubtless necessary, is far from sufficient. And in the case of nef, it's not even what matters most. nef is in fact a moderately big, significant, and recognized think tank, and one would expect it (after twenty-odd years) to have pretty solid networks in the British media.