Very true. And very funny about the client always thinking that they are the equivalent of target market.

It breeds the opposite remark of people thinking that they aren't good at marketing, as well.

ET is a marketing piece which helps in closing the pitch to the tainted masses. Now, what's the pitch?

NATO, thanks, we wish you well. It is unprecedented in an organization such as you are, to go against the natural instinct of 'fighting the last war' and instead, do what you are doing, looking for the best way to prevent the next war from happening.

Our view is that you do this by developing low cost and light-weight hydroponic and cheese-making tools. Getting them into the hands of people will sprout a thousand projects to get the raw materials that make such things valuable. Write a good instruction manual, not one of those that needs a physicist to tell me what I don't understand to figure it out.

Thank you for this opportunity to help in your cause of a better future for us all.

Now go away.

Never underestimate their intelligence, always underestimate their knowledge.

Frank Delaney ~ Ireland