Electrical grid design is a very tough technical problem, and those problems have to be factored into any pricing structure. As a starting point, one would have to know what the current European grid looks like. How is it interconnected? How far into Africa and Asia does it extend? Is it synchronous throughout? What are the organizations responsible for maintaining frequency and voltage stability? What are the isolation policies when a segment fails? How does the existing pricing model account for demand changes? What is the market structure for the reactive power, and how is are the technical problems related to the separation of generation from distribution handled?

I suspect that there is a sophisticated system in place to handle issues of this sort, and that any realistic proposal to change the power grid marketplace would have to be vetted and approved in the context of this existing system...