Welcome to European Tribune. It's gone a bit quiet around here these days, but it's still going.
You are right that marketing is one big problem. I fight every day in a way that I didn't when I was in the middle of my career. One, because I know so much more now, and two, because I am often the oldest in the room and I am 'allowed' to say the unsayable. Or so I think ;-)

The third reason is that the whole system of consumerism has now been exposed as unsustainable. But that not everyone gets it yet.

The customer is not always right. The customer is often excruciatingly stupid.

The conflict in all this complexity is between individual rights and social rights. Or rather between between the effects of a single purchase and a million purchases. What people don't think about is what happens if everyone does as they do - even if they have the right to do it. For example, a family might buy a giant plasma TV. They can afford it, and they can afford the extra energy payments. But a plasma TV can easily use 7 or 8 times more electricity than an old cathode ray TV. In Finland, we would need another nuclear reactor if every home bought one.

One bit of dropped rubbish on the streets is a minor problem, easily dealt with. If everyone drops their rubbish on the streets it becomes a huge problem with social consequences beyond the logistics of disposing of  it.

You can't be me, I'm taken

by Sven Triloqvist on Wed Mar 11th, 2009 at 05:01:33 AM EST
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