Welcome to European Tribune. It's gone a bit quiet around here these days, but it's still going.
Display:
That would be a:

Products with longevity already exist, but they cost much more than consumer disposables. So the products and the brands are reserved for the middle classes, where they're as much about status and consumer narcissism as function.

A Dualit can cost up to £200, which is more than most people want to pay for a toaster, even if it's likely to last a long time.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Wed Mar 11th, 2009 at 09:11:46 AM EST
[ Parent ]
Good snag. I have met the founder of this company and have looked at his product at conventions and the like.

Something like this, in any field, made to a much higher build standard, with better components and support, has to cost more because the market isn't as large but the internal costs will be a higher percentage of the income.

For example, marketing costs will be the same to introduce this in the Hamburg show as Phillips pays for introducing a 30€ version.

Yet, they both might be made in the same factory in China~!

So, the Dualit lasts two decades and the Phillips lasts two years. I pay 30 x 10 and loss on the deal. But I don't have the 200 now.

Never underestimate their intelligence, always underestimate their knowledge.

Frank Delaney ~ Ireland

by siegestate (siegestate or beyondwarispeace.com) on Wed Mar 11th, 2009 at 02:25:33 PM EST
[ Parent ]
the landrover of toasters, huh?

good, someones's already there, now let's figure out how to make it the same quality for cheaper (assuming we all need toasters), without compromising quality. in other words, is the maker making an 'unreasonable' profit, say because he's the first (or only) fish in that niche-pond?

'The history of public debt is full of irony. It rarely follows our ideas of order and justice.' Thomas Piketty

by melo (melometa4(at)gmail.com) on Wed Mar 11th, 2009 at 07:47:29 PM EST
[ Parent ]
I doubt if he is making an unreasonable profit, though he does have a little flat and boat in the south of france. Anyone who keeps people employed and goes through the headache of keeping a quality company viable should get some rewards (is my view as head of the Arbitrary Remuneration and Knitting Committee.)

To get it cheaper in price, one would have to make an order of magnitude more. And perhaps one could cut some corners like stamping out and welding the metal instead of what they do now, or using a cheaper etch.

At a certain point, it becomes a different company which doesn't really know how to design and market that product and which might fail if it tries.

Never underestimate their intelligence, always underestimate their knowledge.

Frank Delaney ~ Ireland

by siegestate (siegestate or beyondwarispeace.com) on Thu Mar 12th, 2009 at 08:40:53 AM EST
[ Parent ]

Display:

Occasional Series