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That would be a:

Products with longevity already exist, but they cost much more than consumer disposables. So the products and the brands are reserved for the middle classes, where they're as much about status and consumer narcissism as function.

A Dualit can cost up to £200, which is more than most people want to pay for a toaster, even if it's likely to last a long time.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Wed Mar 11th, 2009 at 09:11:46 AM EST
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