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We are not there yet by a long chalk, but I foresee that 'consumers' will have to take more responsibility for the products that are created for them. Demand-driven design.

That responsibility would be for the lifecycle sustainability of production, use and disposal, the product development and specification, and feature v price efficiency.

This won't be a free-for-all of misinformation. I predict the emergence of  'Living Lab' online expert organizations that theoretically develop and specify products using surveys of reader/members to refine these researches. These reader/members are then the potentially loyal audience for the product which is put out to manufacturing tender.

This is already happening to some extent. R&D divisions of large multinationals that come up with potential products deemed outside the product/marketing scope of the company, are being offered online to other companies. Some manufacturers are also getting rid of their R&D divisions and using specialist subcontractors.

Don't ask me for details of how exactly it would work - but it will ;-)

Consumers have to become responsible for what they consume.

You can't be me, I'm taken

by Sven Triloqvist on Tue Mar 10th, 2009 at 10:51:18 AM EST

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