EUOBSERVER / BRUSSELS - Stung by years of low turnout and lacklustre national campaigns, the European Parliament has launched a glossy campaign with a single message in a bid to make European politics count among the bloc's 375 million voters.

Under the slogan "European elections, it's your choice," the campaign will feature posters, TV and radio spots and seminars, as well as running on social networking sites such as MySpace and Facebook. It will cost a total of €18 million, or five cents per voter.

The campaign will use TV and internet in an €18 million bid to get people excited about the June event

There will be a series of video recording booths where citizens ran record a message on what they think of the EU, advertisements on 15,000 billboards and election roadshows in Ireland, the UK, Bulgaria, Germany, Spain and Portugal.

It is aiming to be a "European campaign with a single message common to all member states," in stark contrast to previous European elections, which had the air of 27 separate national election days.