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NATO reaches out to online audience - EUobserver

EUOBSERVER / BRUSSELS - Four days ahead of its 60th anniversary summit in Strasbourg and Kehl, the North Atlantic Treaty Organisation (NATO) has launched a web campaign aimed at raising awareness among young people on what it describes its commitment to providing peace and security.

NATO troops in Kosovo. The military alliance wants to reach out to youngsters

"After 60 years, NATO is changing its communication strategy. It is the first time that we run a web-only campaign, with three videos aimed at reaching a wider audience, especially the younger generation," Jean-Francois Bureau, NATO's assistant secretary-general for public diplomacy told journalists on Monday (30 March).

The acronym NATO was generally well known, even among youngsters, but what is not so much known is what the organisation was actually dealing with, Mr Bureau said.

The campaign includes three videos suggesting how thin the line between safety and violence is.

by Fran on Mon Mar 30th, 2009 at 02:09:35 PM EST
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There are ads for NATO in the metro here in Washington DC. stormy is supposed to take some pictures...

In the long run, we're all dead. John Maynard Keynes
by Jerome a Paris (etg@eurotrib.com) on Tue Mar 31st, 2009 at 07:12:05 AM EST
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