Sweden's Ikea has useful lessons for EU politicians in managing diversity, the BBC's Jonny Dymond reports, as he tours the continent ahead of next month's European elections.

Sweden is such a delightful place, it seems desperately unfair to focus on just one of its many gifts to the world.

But the question must be asked: has Ikea, the Swedish home furnishings-to-meatballs retail behemoth, done more to unify Europe than the European Parliament?

Perhaps that's the wrong way to phrase the question. Perhaps it should be: how does Ikea manage to unify Europeans around its brand and its products, where the parliament so often fails to do so?