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TH!NK ABOUT IT - european blogging competition 2009 » Blog Archive » Margot Wallström Guest blog post

Thanks for asking me to be a guest.  I find the discussions here interesting and the project itself very worthwhile.  Hopefully you do too!  It's the first time the Commission has supported this sort of a competition. 

With just three weeks left until the European Parliament elections I am pleased to see that things are beginning to pick up around the EU. The media are finally getting around to covering the elections, interviewing candidates and analysing the key issues.  I have done a lot of interviews and presentations, but I think now the public would be better off if media gave their precious airtime and column space to people who are actually running for election rather than someone from the Commission who is not. Hopefully the doomsday predictions of low turnout will be put to shame!  . 

A couple of weeks ago, I participated in a shout for Europe event at the Grand Place in Brussels. This was part of the MTV initiative Can you hear me Europe which aims to urge especially young Europeans to vote.  Again, this is a first for the Commission and I'm curious to see how it will work out.  This year, there are 36 million first-time-voters in Europe, and the only way to reach out to them is by adapting to the communication tools that they actually use, whether it's MTV, blogs or Facebook rather than the Financial Times (though we might catch some of them there, too).  An estimated 37 million people have seen the TV clips so far which I think represents good value for the relatively small amount of money invested in the project.  I'm interested in what you bloggers think of it and also of the European Parliament TV ads which are now available on Youtube.  My favourite clip currently however is this one made for the 20th anniversary of the fall of the iron curtain: http://www.youtube.com/watch?v=X87zcC6bntY

by Fran on Mon May 18th, 2009 at 01:07:52 PM EST
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First time voters watching MTV?

She's so with it.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Tue May 19th, 2009 at 03:45:07 AM EST
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