if Britons don't want to be in the EU, who's the EU to force them to stay?

How do you interpret that as me concluding that it is all Brussel's fault? If Britons have only been informed by the no 2 EU campaign then how is that balanced?  And how can we address the need to get better information about the benefits of the EU down to your average citizen?  Current MEPs and Governments should play their part but why not Brussels also?  

Why can't Brussels produce good literature or good campaigns that MEPs can adapt and use for their constituencies?

But elsewhere it has been noted that the left leaning legislation is not especially liked by UK for example - the age regulations are a good example of that. We wouldn't have brought in rights at work on the grounds of age were it not for a European Directive and we are still fighting against getting rid of the mandatory retirement age which actually legitimises age discrimination.  

Many employment rights that people have are a result of EU directives, and are now taken for granted.  Yet people are hostile about the EU because this message isn't being given to them, they only hear the anti-EU stuff.

That's the point I was making.