Welcome to European Tribune. It's gone a bit quiet around here these days, but it's still going.
In a sponsor campaign with Silja Lines (cross Baltic ferries), we put a Bonk exhibition on board. As part of that (Bonk menu in the gourmet restaurant etc),  we also ordered a decent wine from France, that was repackaged as Chateau Bonk. We shipped them the etiquettes. We sold 14 pallets of that onboard in the duty free in a week. I've heard that people are still hoarding them. Not very advisable when we also sold a sticker kit, so that anybody could Repack their own Bonk bottle of wine - if they could be bothered to soak it to remove the old label.

That's why the gluemeisters at the Bonk Repacking Division were so valued ;-)

You can't be me, I'm taken

by Sven Triloqvist on Sun Aug 16th, 2009 at 03:42:56 PM EST
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See also ThatBritGuy's Economics Pt 1 - Marketing for Dummies.

En un viejo país ineficiente, algo así como España entre dos guerras civiles, poseer una casa y poca hacienda y memoria ninguna. -- Gil de Biedma
by Migeru (migeru at eurotrib dot com) on Sun Aug 16th, 2009 at 03:51:00 PM EST
[ Parent ]
Marketing 101 - don't sell objects, seduce with promised rare experiences.
by ThatBritGuy (thatbritguy (at) googlemail.com) on Sun Aug 16th, 2009 at 07:25:58 PM EST
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hah, a pearl worthy of dan draper!

(madmen reference)

'The history of public debt is full of irony. It rarely follows our ideas of order and justice.' Thomas Piketty

by melo (melometa4(at)gmail.com) on Tue Aug 18th, 2009 at 05:56:20 AM EST
[ Parent ]


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