The history of Bonk was built upon these three periods (+ one more).

• Renewables - eventually overused to the pint of extinction (Baltic anchovy)
  
• Reusables - finally made un-usables (Defunctioned machinery)
  
• Consumables - turning into re-consumables - Repacking*.

The last period of corporate history, never completed, but seriously begun, was exploration of the noosphere, where human brains are the renewables, and the 3 part process begins again.

*Repacking is a Bonk Business innovation, in which mediocre products are purchased retail or in bulk, have their old etiquettes or packaging removed, and are Repacked with new Bonk labels and sold at a premium, ie with a huge mark-up. We called this 'The Power of the Label'. Expectations of a product will influence eventual enjoyment of the product.

You can't be me, I'm taken