The idea of repackaging is actually not a joke. Danish consumer electronics brand B&O excels at selling stylish designer electronics - but under the hood, a lot of it is precisely the same thing as the no-name brands.

Similar games go on with many kinds of pre-packaged foods: The brand-name food can easily cost five or six times as much as the no-name brand does... even when it comes out of precisely the same machine, in precisely the same UniLever factory, using precisely the same settings and inputs.

- Jake

Friends come and go. Enemies accumulate.