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It's the same thing as branded clothes. Sure, if the brands were the guarantee of some incredibly superior quality (I don't know, maybe Savile Row suits?) then the brand is a guarantee that you're actually getting what you pay for. These very brandings will then be small and discrete I'd guess, no reason to flaunt them as the only person who needs to know that the thing is of superior quality is the buyer himself.

But when the quality is the same or even inferior, why do people pay so bloody much for brands? Shouldn't the companies pay us for wearing their logos, just like they pay to have them shown on TV or billboards? I can't understand it for the life of me! J and Migeru, o oracles of economics, have you got any ideas?

Peak oil is not an energy crisis. It is a liquid fuel crisis.

by Starvid on Wed Aug 5th, 2009 at 04:40:58 PM EST
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