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Back in the long long ago, there used to be gasoline brands, and gasoline commercials ("Exxon puts a tiger in your tank!"). For some reason that fell out of favor. Might it be because gasoline is commoditized and comes just from a single source? I mean, they've managed to take premium prices for so called "green electricity".

Peak oil is not an energy crisis. It is a liquid fuel crisis.
by Starvid on Wed Aug 5th, 2009 at 04:43:14 PM EST
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I suspect the generalisation of the motor vehicle culture along with a prolonged period of cheap oil changed the nature of the marketing (as profit margins fell).
by afew (afew(a in a circle)eurotrib_dot_com) on Thu Aug 6th, 2009 at 01:52:17 AM EST
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