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This view of advertising is demolished by JK Galbraith in The New Industrial State, which I thought you were reading?

Haven't gotten to that part yet, the book is pretty dense. Not really the kind where you read each page in 30 seconds.

Peak oil is not an energy crisis. It is a liquid fuel crisis.
by Starvid on Thu Aug 6th, 2009 at 09:57:12 AM EST
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But it is the kind of book that you don't really have to read linearly. You could skip to the chapter on advertising today, since the subject came up.

The peak-to-trough part of the business cycle is an outlier. Carnot would have died laughing.
by Migeru (migeru at eurotrib dot com) on Thu Aug 6th, 2009 at 09:59:04 AM EST
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One of the advantages of using an exclusive water closet is the little library of non-linear books in there that can be perused at leisure.

Oliver Stutchbury, who built Save & Prosper in the Sixties and Seventies (and also wrote tomes on the use of principle, unit trust management and capital taxes) kept the entire UK Tax code in his little room. He told me it was quite a strain to read them.

You can't be me, I'm taken

by Sven Triloqvist on Thu Aug 6th, 2009 at 10:12:52 AM EST
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