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But it is the kind of book that you don't really have to read linearly. You could skip to the chapter on advertising today, since the subject came up.

The peak-to-trough part of the business cycle is an outlier. Carnot would have died laughing.
by Migeru (migeru at eurotrib dot com) on Thu Aug 6th, 2009 at 09:59:04 AM EST
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