Welcome to European Tribune. It's gone a bit quiet around here these days, but it's still going.
most antrhopologists just call them myths we live by.. but I do not like to use the word myth in non-scientific enviros given the wrong connotation it has
Take a cue from George Lakoff and call them Metaphors We Live By.

Of all the ways of organizing banking, the worst is the one we have today — Mervyn King, 25 October 2010
by Migeru (migeru at eurotrib dot com) on Mon Jan 3rd, 2011 at 12:18:35 PM EST
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