I have a couple of chubby girl friends in the media biz (their own description of themselves) who did a deal with a Scandinavian gym chain. They get a personal trainer and free gym time, and in return the girls amusingly blog about the experience with pix and videos.

And it's working! The blog has now got a wide readership, even in Sweden and both girls are shedding the kilos. My guess is that it is a combination of a trainer to push them and public shame if they fail.

One of them made a delicious meal tonight with 'Lindström pihvit' (a lean hamburger meat and mashed beetroot) baked and sliced sweet potato, and endive leaves to tuck into a chick pea dip.

You can't be me, I'm taken