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I can't really comment on the technology phase shift investment costs being enormous - but it is an interesting read.

What interests me is how digital cinema/audience relationships might change. One aspect is that front line cinemas will not be able to hog the first prints, and secondly that instead of flogging one print to death in multiple sequential daily shows, it becomes possible to show niche movies in the daily schedule. That will increase customer choice, but also create a promotion problem: how is the potential audience informed of more complex scheduling?

In Finland, there are 2 main languages: Finnish and Swedish. But there are also lots of people who like to watch movies in their original language - often English, but also there are plenty of Russian speakers in Finland. These sub-niche audiences can also be catered for.

I am also hoping that greater interactivity with the audience is created, such that audience demand can also influence movie scheduling and selection.

And perhaps cinema presentations might not be limited to 'movies'. 3D Olympics might be fun to watch with others.

You can't be me, I'm taken

by Sven Triloqvist on Fri Apr 23rd, 2010 at 10:05:52 AM EST

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