Sometimes the pioneers get the arrows, but sometimes being first to market gives one an edge that is hard to overcome. In this case, RealD has done OK by being first.

I suppose, before any details, that it should be noted that the cinema business is not the main target market for the 3D companies products. 3D simulation for product design, medical, military applications and the eventual home market (among others) are all huge or have huge potential.

RealD has also recently released upgrades that remove some of the problems with their system; one change is a device that is able to amplify the light in systems and another eliminates the need for special 'pre-ghost-busted' release print. (Ghosting is a cross-talk problem that showed up as light shadows in some images, particularly on the RealD system.)

Whether the Liquid Crystal method is inherently better or whether another technology has some future advantages, I can't say. Right now, it is making the most waves. But it is early yet. Less than 15% of market saturation for digital in general, and half capable of 3D...with a lot of market factors still to be seen...???

Daylight movies is actually something I haven't thought about. This makes me think about cell phone conversations on airplanes...more stimulus, all the time.

Never underestimate their intelligence, always underestimate their knowledge.

Frank Delaney ~ Ireland