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Digger-Mutanen reaches the finish line, with 1000s of people in the Kuusamo main square

It's in Finnish, so I'll give you a precis. This story contains all you need to know about Finnish culture today.

Shy young Mutanen, a mini-digger driver from Hanko, a cargo port on Finland's south-west coast, founded a Facebook group with the promise that if he got 50.000 fans to sign in, he would drive his little digger (at 4 kmph) from Hanko 1000 kilometres North to Kuusamo. That number signed in within 3 days. So off he went. It took him a month. He arrived today. Almost the entire town of Kuusamo (pop. 16665), come out to greet him preceded by several dozen bikes that accompanied him on the last 20 kms.

Now. Here comes the zinger. T'was a Chinese-made digger, and the Chinese CEO of that company flew in from Asia to meet shy young Mutanen in the square.

Shy young Mutanen is almost certainly paralytic already and heading in the opposite direction from shy.

It's got it all: a bit of social networking, a plant rental company (where the legless Mutanen works) that discovered the power of viral after supporting their young worker in what was probably  local press stunt that emerged into a national/international bit of promotion. This seeming cooperation between worker and bosses is dear to the Finnish idealism. Then the whole escapade is about a man and a machine. A plodding man and a plodding machine. That's yer basic Finn. The Engineering Tribe.

Then there's community in the entire little town turning out to excitedly to greet the parade of ploddingness. And then there's the China Syndrome, about which I have reported before.

All in all, a good day.

You can't be me, I'm taken

by Sven Triloqvist on Tue Jun 29th, 2010 at 05:28:16 PM EST

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