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Tangentially, I was reading the paper version of the Sunday Times today - someone left it lying around where I was having brunch. Tragically I spilled tea on it by accident, which is something that doesn't usually happen to web pages.

But anyway.

There was an appallingly chirpy and well-timed piece about entrepreneurial graduates, all of whom had great ideas and plenty of get up and go but who - the common theme seemed to be - were also making no money at all from their work.

You'd think this would be a bad thing, but apparently it isn't. Synchronistically it tied in with a feature I wrote last week about placements in the ad industry, many of which are done on a short-term no-payment basis. I.e. the agency or design shop expects graduates to work for four weeks to three months (on average) in return for a tick on the CV and perhaps a reference.

In maybe 10% of cases the unpaid placement turns into a real job, with money.

The MD of one of the companies I spoke to said that one of the characteristics he was looking for was - quote - 'humility.' Which seemed to mean some ineffable combination of nice person-ness, combined with a willingness to do crap jobs for long hours for nothing.

The Times piece had a comment about how anyone can make media now.

Which is true, but hardly anyone can make media and get paid for it - unless they create a feudal-enclosure and try to monetise it. Which isn't quite the same line of work.

So - given that Murdoch's Great Paywall of Fail can only crash and burn, don't be surprised if he tries to spin off some new new media effort which farms bloggers and content makers in return for a pat on the head and a bit of attention.

He already owns MySpace, but he's going to start losing money on that soon.

It's going to be interesting to see if tries to do something creative, or if he simply decides to keel over and die.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Sun Jul 4th, 2010 at 01:24:23 PM EST
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