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The Times piece had a comment about how anyone can make media now.

Which is true, but hardly anyone can make media and get paid for it

The financial model of media companies is still amassing a number of eyeballs and selling access to those eyeballs.  That's how every media company from the local fish wrapper to Google makes money.  The 'Old Media' casts advertising to the wind and like the wind it blows on everyone.  Google and other on-line companies have the ability to tailor the advertising (roughly) to the Information or Data being displayed on the the 'page' thus giving the advertisers some hope the reader has some potential interest in the product being advertised; this hope is justified, or not, by the number of 'click-throughs' gathered by the ad giving the company purchasing the advertisement a way to quantify, e.g., dollar-cost-average, the success (or not) of the advertising campaign.  

This minor difference is the reason advertisers are moving from the print media to on-line media.  Without substantial advertising revenue newspapers are dead meat.

She believed in nothing; only her skepticism kept her from being an atheist. -- Jean-Paul Sartre

by ATinNM on Mon Jul 5th, 2010 at 11:27:17 AM EST
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