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The Mail's online miracle: or how to get paid without a paywall | Media | The Observer
David Mitchell had some brutal alternatives on offer last week. You either build a paywall around your newspaper net site - or you don't, he told Observer readers. You either make money online - or you lose it. You either think Mr Rupert Murdoch may have had a useful idea for his Times - or you excoriate him as per usual. But hang on a moment, because all this black and white stuff leaves out one discommoding part of the argument. Yes, it's the Daily Mail.

Any idiot can face a crisis - it's day to day living that wears you out.
by ceebs (ceebs (at) eurotrib (dot) com) on Sun Jul 18th, 2010 at 05:51:01 PM EST
It has always seemed to me that advertising and ancillary services were the way to go if you can get the volume - and this is where the Mail seems to be succeeding.  If I were an advertiser, I would be very nervous about paying to advertise on the Times on-line edition right now.

Index of Frank's Diaries
by Frank Schnittger (mail Frankschnittger at hot male dotty communists) on Mon Jul 19th, 2010 at 02:45:00 PM EST
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