Personally I think that audiences are falling because their content is inane and repetitive. They've floowed the "We inform, you decide" path to such an extent, without ever recognising their role as editor, that people assume that there is a middle path, a bipartizan solution you might, to be taken on any subject. Especially where this very arena of television favours the loudest and most foolish.

People forget that the fall in sales did not preceed the massive job losses in editorial journalism, it followed it. The job losses were brought about by financial management that required 30% return on investment per annum. Then we ended up in the msm death spiral as dumb content failed to attract readers and so needed ever greater cuts to keep the profits up.

keep to the Fen Causeway