As if to underscore Sven's view of the power of the net, we have this gem of a propaganda tool from Vestas.

Vestas Launches One-of-a-Kind Marketing Campaign

In its largest marketing campaign to date, Vestas, the global leader in wind energy, is using LinkedIn and Bloomberg Businessweek to reach out to corporate decision makers, informing them about the brand building and financial benefits of investing in wind energy. Vestas believes that corporations are part of the solution for climate change and they are in the position to do more by investing directly in wind energy. (Since corporations run our world now. Ed.)

"We have launched one of the most unique marketing campaigns to talk to the top executives and decision makers from many Fortune 500 companies about the financial and brand building benefits of investing in renewable energy and specifically wind energy," says Morten Albaek, Group Senior Vice President of Global Marketing and Customer Insight at Vestas.

Notice the campaign has to use the language of the robber barons, as if stopping CO2 and poison production is "brand building."

Still, you've got to give Engel's team some credit.

Recipients of the customized magazine are directed to customized versions of EnergyTransparency.com with energy consumption data specific to their company and industry sector; and/or consumer brand perception data.

Simultaneously, select executives will receive a personalized InMail through LinkedIn, guiding them to customized websites. Over 400,000 employees of these firms will be encouraged to click on company-specific banners on their LinkedIn pages, guiding them to the same sites. Over 650 custom sites have been created for all audiences with individual data for each brand.

"Life shrinks or expands in proportion to one's courage." - Anaïs Nin