The European Tribune is a forum for thoughtful dialogue of European and international issues. You are invited to post comments and your own articles.
Please REGISTER to post.
A lot of viral videos have a simple formula - ordinary people doing clever/silly dance routines. For some reason, this has global appeal. (Who knows why?)
But while it gets you noticed, it may not be such a good way to get a message across.
Having said that - for what you have in mind, it could be one option to look at.
Paddy Power have a new and very clever adMod edit: Swapped out for kittens due to reasons detailed below
The idea is to inspire some discussion about what does and doesn't work, and to get some ideas flowing that aren't just "let's do a poster".
Whenever campaigns I've been around have deliberately attempted to do something viral it has fallen flat.
That's because astroturf is usually boring. And classic advertising doubly so.
Social media are different from broadcast media. You have to allow a greater amount of individual customisation of the message, and thus inevitably some deviation from the party line. Advertisers schooled on broadcast media are used to working with a captive audience, where simple repetition suffices to turn even the dullest of slogans memorable.
Being a cynic, I think it's perfectly possible to make successful propaganda aimed at self-selecting, non-captive audiences. But the phenomenon is so new that the propaganda professionals mostly haven't discovered how to do it effectively yet.
Friends come and go. Enemies accumulate.
by gmoke - Nov 28
by gmoke - Nov 12 7 comments
by gmoke - Nov 28
by Oui - Nov 2832 comments
by Oui - Nov 278 comments
by Oui - Nov 2511 comments
by Oui - Nov 24
by Oui - Nov 22
by Oui - Nov 2119 comments
by Oui - Nov 1615 comments
by Oui - Nov 154 comments
by Oui - Nov 1319 comments
by Oui - Nov 1224 comments
by gmoke - Nov 127 comments
by Oui - Nov 1114 comments
by Oui - Nov 10
by Oui - Nov 928 comments
by Oui - Nov 8
by Oui - Nov 73 comments
by Oui - Nov 633 comments
by Oui - Nov 522 comments