Exactly, a positive campaign carries a feeling of "we can do it" and gives ways for individuals to join forces with each other by joining the campaign.

So maybe

European Tribune - Effective advertising?

 In particular, the session aims to look at how we can communicate the impact of the 'austerity' cuts on women.

Should be

 In particular, the session aims to look at how we can organize women to act against the cuts on them.

Then you have a target audience - most women - you have an objective - getting them angry and acting - and just need to find the proper outlet - an activity that is meaningful, direct, fairly easy to do and generating good pictures.

So you need the right activity, proper information to get people angry and acting and social media to inform the participants of how the campaign is doing and where they can help out more. And some pre-written press releases.

Impromptu image:


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