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Effective advertising? | 64 comments (64 topical, 0 editorial, 0 hidden)
Re: Effective advertising? (none / 0)
It might be useful - partly for its shock value - to show a domestic violence video sequence where a women physically abuses a man - and then ask the question: would you like this to happen to you?

This breaks the stereotype that its always man on women abuse; that D|V is somehow an exclusively "womens" issue; and encourages men to identify with the abused rather than the abuser.

It would be interesting to see how male viewers "cope" with the video: often with sarcasm/humour/evasiveness - and blame the man for not being a real man for allowing it to happen. - this comes from the same of thought form stable that the blames the female victim for "asking for it" by not being sufficient sweet/amenable/compliant or whatever.

You could role play it -  and video some vox pop reactions to the video - and the advice they give the victim on how s/he should have reacted, or bystanders should have reacted.  Or how you would have reacted. Or what you thought was the underlying cause, and what could be a lasting solution.

Put all the prejudices/hang-ups out there as expressed by people reacting to the role play so that the reactions become part of the role play experience.  Actors responding to the advice given from the audience - harassing a member of the audience - also role played - who gives "the WRONG answer".

Confuse people by implying they are implicated in the violence - it was there fault it happened because they did nothing. Break the conventional performer/detached observer convention.` YOU knew your neighbour was being beaten up, didn't you?

etc.

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by Frank Schnittger (mail Frankschnittger at hot male dotty communists) on Tue Mar 15th, 2011 at 04:49:47 PM EST
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Re: Effective advertising? (none / 0)
Moving off DV but along similar lines in terms of communicating issues with personal impact - digital stories like this one have a great impact in raising awareness and personalising an issue that most people choose to avoid or stereotype.

The difficulty is getting people to care about issues that they think have nothing to do with them and never will.

by In Wales (inwales aaat eurotrib.com) on Tue Mar 15th, 2011 at 05:14:00 PM EST
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Re: Effective advertising? (none / 0)
And one on disability - don't know how to embed from facebook though.

Accessibility of public transport - Julie

by In Wales (inwales aaat eurotrib.com) on Tue Mar 15th, 2011 at 05:19:56 PM EST
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Re: Effective advertising? (none / 1)
Here is an idea on that theme:

  • create a site dedicated to gathering stories about how the cuts are affecting you and your dear ones. (With step-by-step guides for common cell-phones/webcam solutions.)

  • a campaign to get people to tell how the cuts are affecting them - Speak out! - through the site in question. Pamphlet/letter: "We know that the cut of [insert social service] leads to [insert consequence] but we need you to tell the world what that means in practice. Check the stories and upload your own at [site]" Poster with picture of Cameron: "He stole your money to hand it to their banker friends. He is counting on your silence, do not give it to him! Speak Out!"

  • facebook group, twitter with twitter tag #speakout, and all that jazz

  • plan activities that can be launched if and when it takes of, like a symbolic handover of the stories (one cd each, to make a visual impact) or a big demonstration with the stories running on big screens.

The point is to get people angry at what is being done to them rather then to feel shame for their situation. By placing their stories front and center, you illustrate in action that the union is for them. You also get the effect that those that upload their stories are likely to market the campaign to their friends. Hopefully some videos goes viral and are then easy to run by the newscorps (include permission rights to that effect when uploading) to illustrate the news.

Use if you like. At least it is not a poster that has been here since the 50ies...

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by A swedish kind of death on Thu Mar 17th, 2011 at 04:20:10 PM EST
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Effective advertising? | 64 comments (64 topical, 0 editorial, 0 hidden)
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