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Just wish it were true..... keep to the Fen Causeway
Ad people will think it brilliant - but they are the least organized because they are well paid. As usual, ad people make ads for themselves, for their portfolio. If they are really good they will also increase 'sales', win the award they covet, AND move to an even higher paid job.
As you say, it depends on the people, i.e. the audience. What is the context of their experience? To what do they aspire? What or who do they admire? Who do they believe? What is the nature of their unhappiness? Why should they care? And can you say it in a headline like "We can do it" or "Your country needs you"?
IMHO the only solution to increase union organization, and it is a very risky option, is to focus on the deep-seated anger of social injustice. How? I don't know. You can't be me, I'm taken
Fantastically clever on a non-existent budget.
But effective? That would have to be measured by actual union uptake and policy change.
There's a standard round of ad industry awards, and I think if someone nominated that, it would have an excellent chance of winning something.
Whether winning an ad industry award counts as a policy win would be a different issue - but it's much better than the nonsense that usually gets feted at these events.
And you could then use the award to raise the profile of the ad. (Er - some mistake there, surely?)
I agree with your last point. You can't be me, I'm taken
and the patient recounting of how they were the only power the poor downtrodden sections of the workforce were ever able to use in order to move the proletariat out of the Dickensian conditions they suffered under, into a newly burgeoning middle class.
too many people think of corruption as soon as they think of the word 'union', yet in order to champion their electorate union spokesmen/women/leaders, they need to be smarter than the bosses, often with much lesser education to help them speechify convincingly.
re-reading Keir Hardie's biography, and maybe making an animated version... I read it in my teens, and later when JL spoke about 'working class hero' I knew exactly what he meant thanks to that book. 'The history of public debt is full of irony. It rarely follows our ideas of order and justice.' Thomas Piketty
As you know, my view is that instead of keeping rapacious companies in check by the threat of withdrawal of labour, the future is not to hit them on the production side by strikes: the international mobility of companies means they just go find more amenable labour.
The power lies in the withdrawal of purchase. Companies cannot go and find another consumer audience.
Unions still have an important role to play because they are inside the corporate machine. They remain the frontline of negotiation. But they have to learn (as being discussed here) to harness the game-changing possibilities of much larger communities online. You can't be me, I'm taken
the next step of global consumer boycotts looks tantalisingly within future reach...
then you'd see some more justice, although companies like monsanto have previewed this, by locking in 3rd world farmers to contracts, driving many to suicide.
poor sods... 'The history of public debt is full of irony. It rarely follows our ideas of order and justice.' Thomas Piketty
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