Effective advertising? | 64 comments (64 topical, editorial, 0 hidden)

Re: The people (none / 0)

That looked like an amateur job rather than an agency job to me - but I could be wrong.

Fantastically clever on a non-existent budget.

But effective? That would have to be measured by actual union uptake and policy change.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Wed Mar 16th, 2011 at 05:51:19 PM EST
[ Parent ]

Re: The people (none / 0)

I think it was done in-house by TUC staff, no agency involved.

by In Wales (inwales aaat eurotrib.com) on Wed Mar 16th, 2011 at 06:14:59 PM EST
[ Parent ]

Re: The people (none / 1)

I don't know. It's possible. Creativity is everywhere. But to me, the cleverness interferes with the message.

You can't be me, I'm taken

by Sven Triloqvist on Wed Mar 16th, 2011 at 06:17:58 PM EST
[ Parent ]

Re: The people (4.00 / 2)

What kind of impact/feedback has it had?

There's a standard round of ad industry awards, and I think if someone nominated that, it would have an excellent chance of winning something.

Whether winning an ad industry award counts as a policy win would be a different issue - but it's much better than the nonsense that usually gets feted at these events.

And you could then use the award to raise the profile of the ad. (Er - some mistake there, surely?)

by ThatBritGuy (thatbritguy (at) googlemail.com) on Wed Mar 16th, 2011 at 06:23:04 PM EST
[ Parent ]

Re: The people (none / 0)

I'm not sure - I don't work directly in the movement any more. It is part of the TUC youtube channel, used in training courses and for branches to promote union membership. You are right though, winning an award for that would raise the profile massively!

by In Wales (inwales aaat eurotrib.com) on Wed Mar 16th, 2011 at 06:43:39 PM EST
[ Parent ]

Re: The people (none / 0)

To me the deceptively simple reverse order concept actually requires copywriting of a Sam Loydish high puzzle order.

I agree with your last point.

You can't be me, I'm taken

by Sven Triloqvist on Wed Mar 16th, 2011 at 06:15:19 PM EST
[ Parent ]

Effective advertising? | 64 comments (64 topical, 0 editorial, 0 hidden)

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