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Effective advertising? | 64 comments (64 topical, editorial, 0 hidden)
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TEDx at the Observer | Media | guardian.co.uk

MJ Delaney (left) is responsible for Newport State of Mind, a Welsh-flavoured Youtube parody of Empire State of Mind by Jay-Z. How do you make a video go viral, asks Observer editor John Mulholland? "We didn't make it with a masterplan, we made it for our friends, and friends of friends to enjoy."

Digital agencies who charge "millions" to advise brands on viral videos would have killed it, she says. "It was a happy accident."

The reason that the once-dominant social network Bebo has died is because it was flooded by commercial brands, she says.



Any idiot can face a crisis - it's day to day living that wears you out.
by ceebs (ceebs (at) eurotrib (dot) com) on Sat Mar 19th, 2011 at 01:09:23 PM EST
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How could I have forgotten that one?! Damn.  

Thanks to everyone for comments and tips, the session went well.

by In Wales (inwales aaat eurotrib.com) on Sun Mar 20th, 2011 at 12:47:00 PM EST
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Effective advertising? | 64 comments (64 topical, 0 editorial, 0 hidden)
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