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TEDx at the Observer | Media | guardian.co.uk

MJ Delaney (left) is responsible for Newport State of Mind, a Welsh-flavoured Youtube parody of Empire State of Mind by Jay-Z. How do you make a video go viral, asks Observer editor John Mulholland? "We didn't make it with a masterplan, we made it for our friends, and friends of friends to enjoy."

Digital agencies who charge "millions" to advise brands on viral videos would have killed it, she says. "It was a happy accident."

The reason that the once-dominant social network Bebo has died is because it was flooded by commercial brands, she says.

Any idiot can face a crisis - it's day to day living that wears you out.
by ceebs (ceebs (at) eurotrib (dot) com) on Sat Mar 19th, 2011 at 01:09:23 PM EST

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