What I wanted to say is that form depends on function.

Take humor. Humor is often an uncertain weapon - you are making light of the plight! - which is great if you have the resources and media space to follow up, in effect then you get spin. If you do not have the resources you will only be read through your opponent's narrative - the union fat cats are joking about the poor.

Much care should also be taken so that humor is not seen in the primary material as laughing at the audience. This can inadvertently become the case if the group making the material does not overlap with the target audience.

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