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Depends on the audience: what they already know, where they are prepared to go (what are they ready to listen to), what will make them active in some way.

If you step back far enough, any bunch of issues can be made into a single issue. You have to step back far enough for a graspable gestalt to appear. Typical framed gestalty issues would include justice, fairness, equality, survival etc. These gestalts tend to be the content of editorials.

But while 'single issue' is easier to create, the fundamental change in communication over the last 20 years has been the growing awareness that everything is connected to everything else. It is getting harder and harder to do 'single issue'.

I don't know how we will handle this problem. It is cropping up for me quite regularly now.

You can't be me, I'm taken

by Sven Triloqvist on Tue Apr 5th, 2011 at 07:57:33 AM EST
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