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While some people might be honest intellectually, cynicism leads me to believe that as soon as this approach started to work, it would be cut down.
The genetic imprint of the current system is to support the financial classes. Deviation is only acceptable as long as it is inconsequential.
On the other hand, I can only wish good luck (and expect that I am wrong).
Bottom up approaches seem more appropriate, in my view.
But good luck. In the middle of the developing social, economic and political chaos the butterfly effect might actually make all this effort pay off. Indeed, now is the time.
Because a blogger writing a post on an economics site is supposed to be top-down?
A bottom-up approach involves influencing the opinion and PRACTICE of a bus driver.
Contrast this with, say, the approach of the transition town movement.
I hope I have made it clear that I think it is a great piece of work. But lets not be blinded to target audience and approach.
This piece (and ET, by the way) is targeted at a certain intellectual elite. Other than trying to fake something of a more popular vein, I strongly suggest to all people that are comfortable with doing this work, that they should just embrace it. Just do not fool yourselves.
I willingly hit the street in support of strikes, union action, social movements. I've just returned from an hour working for the locavore food association I help to run. But I'm aware of the limits of that type of action too. Addressing the intellectuals and communicators in society seems to me to be another type of action that can bring results, and I don't think it's any less worthy.
Neither do I think it's "elitist" or top-down, coming from a Web-based discussion community.
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