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A bottom-up approach involves influencing the opinion and PRACTICE of a bus driver.
Contrast this with, say, the approach of the transition town movement.
I hope I have made it clear that I think it is a great piece of work. But lets not be blinded to target audience and approach.
This piece (and ET, by the way) is targeted at a certain intellectual elite. Other than trying to fake something of a more popular vein, I strongly suggest to all people that are comfortable with doing this work, that they should just embrace it. Just do not fool yourselves.
I willingly hit the street in support of strikes, union action, social movements. I've just returned from an hour working for the locavore food association I help to run. But I'm aware of the limits of that type of action too. Addressing the intellectuals and communicators in society seems to me to be another type of action that can bring results, and I don't think it's any less worthy.
Neither do I think it's "elitist" or top-down, coming from a Web-based discussion community.
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