One of the themes in Shock Doctrine was how the idea to shock a society was developed from brain washing experiments performed in USA and Canada. With enough electric shocks memory can be lost and a blank slate acheived upon which to build a new personality (except the latter part did not work so well) and an idea behind the shock theory is that enough shocks to a society will achieve a state were history is lost and a new society built on the new slate (except it does not work so well). Anyway, the result is fear, outrage fatigue and looking after one self.

Of course, she also documents how new movements handle it, in particular in Latin America where they have more experience then most.

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