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It is more then that, they don't know that they need good scriptwriters. Ignorance, not cheapness.

Sweden's finest (and perhaps only) collaborative, leftist e-newspaper Synapze.se
by A swedish kind of death on Mon Dec 3rd, 2012 at 10:17:52 AM EST
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After a few rounds of cheapness you get ignorance.

I distribute. You re-distribute. He gives your hard-earned money to lazy scroungers. -- JakeS
by Migeru (migeru at eurotrib dot com) on Mon Dec 3rd, 2012 at 10:20:49 AM EST
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This very much describes what's happened in 2nd tier communications - i.e. in-house creation of communications.

You can't be me, I'm taken
by Sven Triloqvist on Mon Dec 3rd, 2012 at 03:31:39 PM EST
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